If you’ve been feeling the tension between where you are and where you’re becoming – this one’s for you.

There’s a particular kind of disorientation that happens when the business you built no longer fits the person you’re growing into. It feels like a quiet knowing that something has to shift, even when you can’t fully articulate what or why.

That’s the season I’ve been moving through lately.

And I wanted to talk about it with you – not from the other side, wrapped up with a bow – but from the middle. The messy, uncertain, still-figuring-it-out middle.

When what’s working stops feeling right

Last year, I had two back-to-back million dollar years. On paper, everything was working. The launches, the programs, the community, the visibility. I had arrived at the thing I thought I wanted.

But something started shifting toward the end of 2025.

I found myself looking at my calendar – packed with client calls four days a week, launches every other month, the constant cycle of promotion and delivery – and my body just said no. Just… quietly and clearly, this isn’t it anymore.

And that’s a strange place to be. When you’ve built something that generates revenue, that supports a team, that people rely on – and you start feeling the pull to burn it down and rebuild.

The fear of pivoting when you already have something

Everybody talks about how scary it is to start a business. To quit your job, take the leap, and hope it works out.

But what people don’t talk about as much is how scary it is to pivot after you’ve already built something. When you have infrastructure. When you have expenses, employees, systems that work. When walking away from what you’ve created feels reckless – even when staying feels like slow suffocation.

I’ve been sitting with that tension a lot.

My husband Matt is practical. He runs the business with me and wants to make sure we’re protected. So when I started talking about shifting direction – moving away from high-ticket launches and into a podcast, an app, a completely different model, there was real conversation about what that meant. Financially. Logistically. Energetically.

And honestly? There are days when I feel completely certain this is the right path. And there are days when the doubt creeps in and I think… what am I doing?

Redefining what growth actually means

One of the biggest things this season has asked me to examine is my definition of growth.

For so long, I measured growth the way most entrepreneurs do – revenue, followers, visibility, scale. And I’m not saying those things are wrong. But somewhere along the way, I started asking a different question:

What if growth looked like how deeply I can repattern my body to rest? What if it looked like space for creativity? What if it looked like feeling nourished instead of depleted?

That reframe has been everything for me.

I don’t want to climb a financial ladder just to prove I can. I don’t want to scale beyond what actually feels sustainable. I don’t want to run 17 launches a year and push my nervous system past its limit just to hit the same numbers I hit before.

Maybe we can just be human beings. Maybe we can arrive somewhere and be happy. Maybe growth doesn’t always have to mean more.

The privilege of questioning

My spiritual teacher said something to me once that I keep coming back to:

All the most beautiful things in our life deserve to be questioned.

That landed differently when I heard it. I had been making questioning mean something was wrong – that I was failing, or self-sabotaging, or losing my edge. But he helped me see that questioning is actually a privilege. It’s how we discern. It’s how we evaluate what’s working and what’s not as we shift and grow.

Whether it’s your business, your partnership, your purpose – we all deserve a safe, grounded space to ask: Is this still true for me?

And asking that question doesn’t mean the answer is no. It just means you’re awake. You’re conscious. You’re choosing instead of just coasting.

Trusting when you can’t see the whole picture

I don’t have a perfectly mapped-out plan for where this pivot is taking me.

I know I want this podcast to be a space where women’s voices and stories become medicine for each other. I know I want the Magic App to be a place where I can contribute what’s alive in me without the pressure of constant launches. I know I want to work two days a week instead of four. I know I want my nervous system to stay intact.

But how all of that translates into sustainable revenue? I’m still figuring that out.

And instead of needing to know before I move, I’m practicing something different: trusting that my spiritual channel will guide me. Trusting that I don’t have to have every answer in order to take the next step. Trusting that if I stay connected to something bigger than me, I’ll be held.

Matt said something to me at the end of last year that I’ve been thinking about constantly. He said: If you let this die, the worst thing that can happen is that you end up happier. The way your life looks may be entirely different than you thought – but the worst thing that can happen is you end up happier.

That cracked something open in me.

The tension between cocooning and creating

There’s a paradox I’ve been living inside lately.

Part of me wants to cocoon. To go inward. To get clear on my message, my truth, my identity before I put anything else out into the world.

And then there’s another part of me that feels the pressure to move. To make this new business model work. To show up, create, deliver, perform.

I can see these two parts going back and forth. And what I’m learning is that both are allowed to exist. I can be in a season of deep reflection and still take steps forward. I can be figuring something out and still trust that I’m on the right path.

I think we need more permission for that – to say, hold on, I need to figure something out, without feeling like we’re falling behind.

Designing a business around a woman’s body

One of the most practical shifts I’ve made this year is looking at my life as an entrepreneur on a 25-day cycle instead of a 24-hour one.

I’ve been studying my hormones a lot lately – how my energy shifts throughout the month, how my luteal phase brings up doubt and heaviness, how my body asks for different things at different times. And instead of forcing myself into a rhythm that was never built for women, I’m starting to design around it.

That means protecting my energy more during luteal. Not making big decisions when my nervous system is activated. Giving myself permission to slow down when my body asks for it instead of pushing through.

It’s still a work in progress. But it’s changing everything.

A permission slip for wherever you are

If you’ve been questioning your path lately… if you’ve been feeling the pull to slow down… if you’ve been wondering whether it’s okay to redefine what success looks like for you right now – I hope this gives you permission.

You don’t have to have it all figured out.

You don’t have to keep climbing just because you’ve always been climbing.

You’re allowed to pause. To question. To rebuild something that actually fits the person you’re becoming.

Your challenges are a privilege. Your doubts are part of the process. And the worst thing that can happen is you end up happier.

I just recorded a whole podcast episode on this topic! Be sure to tune in and hear the full story.

Xoxo, Lauren

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